Case Study

Skin Resource.MD

Client Brief / Opportunity

The goal was to develop an independent brand of high-quality and highly accessible medical-based skincare products. Concurrently, our aim was to provide consumers the necessary education and essential knowledge so that they would be empowered to prescribe what they need for themselves.

SRMD Solution created Skin Resource.MD as a no-nonsense, medical-based skincare line that would not only sell a selection of our dermatologist created products but act as R&D for new and upcoming ingredients and trends.

Branding and Packaging

The marketing team created a modern brand identity that gave homage to its medical roots while reflecting the core values and mission of the company.

Website

SRMD Solution created a robust e-commerce website that enabled patients to purchase innovative dermatologist-formulated products at a reasonable price.

The website was designed to be a destination that educated and informed consumers about general health, particularly skincare health. Educational elements included weekly blog posts on a variety of subjects ranging from treating dry skin to reef-safe sunscreens. Additionally, the very popular “Ask a Dermatologist” video series featured doctors sharing their knowledge on topics such as free radicals and antioxidants, how fragrances can cause allergic reactions, and the secret to great skin.

Social Media

The online media strategy incorporated email blasts about ingredients, tips on skin care, and general health and wellness. Weekly schedules were set up to include the following regular blasts:

  • Motivation Monday

  • Into the Ingredients

  • Wellness Wednesday

  • Bi-monthly educational blog posts

Sales strategies included monthly offers and bi-weekly $30 Thursday. Along with a robust affiliate program offering cash incentives for referrals and sales, Skin Resource.MD also developed an active and loyal pool of influencers to promote products.

Testimonials

"AMAZING!! - This product is extraordinary! After using this product I have definitely noticed a reduction in my dark spots and has evened my skin tone. My skin is brighter, has helped my sun damaged areas and smooths out fine lines and wrinkles. I will always have this product in my cosmetic bag!”

– LINDA J