Client Brief / Opportunity

The goal was to create a skin care system specifically for individuals with limb loss and diabetes.

We developed a skincare system based on a need in the market for improved patient outcomes and better skin integrity.

SRMD Solution had the medical and product development expertise to create the products and protocols needed to give patients the best experience.

Product Creation

Skin Resource.MD’s dermatologists and chemists collaborated to create four skincare products sold as kits in a skincare system to address the daily needs of two patient populations with at-risk skin.

To help establish this regimen, we bolstered this system with clear instructions—written and using video—as to how to use these products properly. Additionally, a daily skin diary was employed for compliance tracking.

Pilot Study

The results of this pilot indicate the specific skincare formulations developed for this population improved hygiene and skin integrity. Participants were converted into a loyal customer base. One patient remarked, “after using this system for a month, for the first time in 6 years, my prosthesis feels like it is part of my leg”.

Branding and Packaging

The marketing team created a modern brand identity that reflected the core values and mission of the company. A burnt orange was used predominantly throughout collateral and online marketing to create an identity that stood out from other players in the industry who predominantly used blues and greens as their primary color palette.

Website

SRMD Solution created a robust e-commerce website that enabled patients to purchase products individually and through subscription plans.

In order to attract new customers and encourage repeat engagement we created a website that became a destination, not just an online store. The website was developed to provide an educational platform and provide resources where patients could find practical information, watch videos on relevant topics, and interact with VitalFit as a community.

Social Media

We helped create a comprehensive online media strategy including Educational Marketing  (videos, webinars, and online courses) and platforms such as Youtube, LinkedIn, Instagram and Facebook.

Testimonials

"I almost never never recommend a product however, after using VitalFit Liquid-to-Powder Plus, I feel compelled to write a glowing review. I am a below the knee amputee. I have suffered from skin breakdown around my tibia area for years. I have tried many products and techniques to alleviate this problem but unfortunately none have worked. Then it was recommended to me to use VitalFit Liquid-to-Powder Plus. The redness and irritation around my tibia area is remarkably healed. I can now wear my prosthesis for a much longer period with greater comfort. THANK YOU VITALFIT.”

– BARBARA